Ask any startup whether they are interested in a paid search campaign, and it is entirely possible that half would scoff at the idea. Startups generally are apprehensive about pouring money into marketing for a number of reasons. This is why SEO and organic social media engagement take precedence over paid methods like SEM and promoted posts on social media.
This blunder is unfortunately commonly made by startups all the time. The consequences of not investing any money are often severe. ‘
A startup can really benefit from the visibility a paid search campaign can offer. SEO benefits generally take longer to set in. Startups are usually short on time, which is why a paid search campaign can be very useful.
In most cases, startups are not able to understand the many benefits of a paid search campaign. In this article, we discuss why a startup needs the injection of a paid search campaign.
SEO takes a long time to show results. Content is first indexed by search engine crawlers, and only after a while does a website begin to get high SERPs on high search volume keywords.
Paid search cuts through the problems of SEO. By advertising on certain important keywords with clear search intent, startups can reach a given target audience very quickly without having a website with a large amount of content.
With paid search, a website with a below-par SEO score can rank high on SERPs. This increased visibility can help startups gain traction amongst the target audience effectively.
Reaching Target Audience
The best part of paid search campaigns is that startups can get the name of their brand in front of the target audience. The main problem every startup faces is a lack of recognition. Building a brand takes time, especially if brands rely solely on SEO.
Through paid search campaigns, brands can get their name to be presented to an audience that can be later converted into becoming customers. With a little cash injection, a startup can make its name known in the target audience. Startups should thus be brave enough to invest money in paid search campaigns and get their name mentioned amongst the target audience.
Improve Sales and Leads
For a startup, selling products and services and accumulating leads are gold dust. Since not many people are willing to buy a product and trust a startup, any sale a startup can make and every lead gained is extremely valuable.
Through paid search campaigns, brands can reach their target audience directly through high SERPs.
In conclusion, this article covers three reasons why a startup must consider investing in a paid search campaign.
About the Author – KishanSoni is a well-known content developer and professional blogger with many years of experience in the field. Currently, he works for DelhiCourses.in, an institute famous amongst students looking for a digital marketing training in Delhi.